Cuckoo Malaysia

Campaign Brief

The objective of the Cuckoo campaign was to highlight and drive awareness on two of their rice cooker models, CR0675F and CR0810F. The key highlights and product USPs were to encourage consumers to purchase Cuckoo's rice cookers because of its various functions such as the self-cleaning feature and large rice cup capacity. The target audience for this campaign was home cooks, housewives, and those who are intrigued by the latest kitchen appliances in the market.

Our Strategies

Creative Ad Content The objective of the Cuckoo campaign was to highlight and drive awareness on two of their rice cooker models, CR0675F and CR0810F. The key highlights and product USPs were to encourage consumers to purchase Cuckoo's rice cookers because of its various functions such as the self-cleaning feature and large rice cup capacity. The target audience for this campaign was home cooks, housewives, and those who are intrigued by the latest kitchen appliances in the market. Engaging Carousel Ads Create carousel ads highlighting different functionalities and benefits of the rice cookers, such as easy cleaning, versatile cooking options, and time-saving features. Each carousel card can focus on a specific aspect of the product's USPs. Targeted Audience Segmentation Utilize Facebook's audience targeting options to reach home cooks, housewives, and kitchen enthusiasts. Narrow down the audience based on demographics (age, gender, location) and interests related to cooking, home appliances, and kitchen gadgets. Compelling Ad Copy Craft persuasive ad copy emphasizing the convenience and benefits of owning a Cuckoo rice cooker, including the hassle-free cleaning process and the ability to cook large quantities of rice. Use language that resonates with the target audience's desire for practical and efficient kitchen solutions.

Performance Analysis

Reach 58,820

Likes 3,883

Comments 181

Shares 678

Saves 101

Link Clicks 6,501

ROI 437%