Knorr Malaysia

Campaign Brief

The objective of the Knorr Malaysia Ramadan campaign was to advertise the use of Knorr Pasti Sedap and Knorr Chicken Powder amongst Malaysian chefs – highlighting specifically its aroma and great taste achieved using these key ingredients. The target audience for this campaign included renowned Malaysian chefs who own their own restaurants, and up‑and‑coming social media chefs who have gained traction by sharing their recipes online.

Our Strategies

Audience Segmentation Utilize Facebook's detailed targeting options to segment the audience based on criteria such as location (Malaysia), profession (chefs), and interests (cooking, culinary arts). Create separate ad sets to target renowned Malaysian chefs who own restaurants and upcoming social media chefs separately. Compelling Visuals and Videos Create visually appealing ad creatives showcasing Knorr Pasti Sedap and Knorr Chicken Powder being used in Ramadan dishes. Utilize high-quality images and videos highlighting the aroma and great taste achieved using these ingredients. Incorporate shots of chefs cooking with Knorr products to establish credibility and trust. Aroma and Taste Messaging Craft ad copy that emphasizes the unique aroma and exceptional taste that Knorr Pasti Sedap and Knorr Chicken Powder add to Ramadan dishes. Highlight the authenticity and quality of the ingredients, emphasizing their role in enhancing the flavor of traditional Malaysian recipes prepared during Ramadan. Engagement and Interaction Encourage engagement and interaction with the ads by posing questions or inviting chefs to share their own Ramadan recipes and cooking tips in the comments section. Create a sense of community among the target audience, fostering discussions around the use of Knorr products in Ramadan cooking.

Performance Analysis

Reach 1,786,399

Likes 99,771

Comments 1,877

Shares 4,949

Saves 27,092

Link Clicks 2,729

ROI 886%