Mah Sing Group

Campaign Brief

The objective of the Mah Sing campaign was to create public awareness on Mah Sing's Southville City Township, highlighting the facilities and specialties offered within the premises. The target audience included those who were in their thirties and were looking to start a family. It was important to highlight that Southville City Township offered many facilities such as grocery stores, clinics, schools and also a recreational park.

Our Strategies

Keyword Targeting Keyword targeting in SEO helps optimize content for search engines, improving rankings and visibility. It attracts targeted traffic, enhances user engagement, drives conversions, builds authority, and strengthens content relevance by aligning with search intent and competitive keywords. Location Targeting Implement location targeting to ensure the ads are served to users in relevant geographic areas, particularly those within commuting distance of Southville City Township. This ensures that the campaign reaches individuals who are more likely to be interested in relocating or investing in the area. Ad Extensions Utilize ad extensions to provide additional information about the facilities and specialties offered within Southville City Township. Use sitelink extensions to direct users to specific pages on the Mah Sing website showcasing amenities like grocery stores, clinics, schools, and the recreational park. Utilize callout extensions to highlight key features and benefits, such as "Family-friendly community" or "Convenient amenities nearby". Demographic Targeting Utilize demographic targeting to focus the campaign on individuals in their thirties who are at a stage in life where they may be considering starting a family or looking for a family-friendly community. Adjust bid adjustments to prioritize this demographic segment, ensuring that the campaign effectively reaches and resonates with the target audience.

Performance Analysis

Reach 36,125

Likes 987

Comments 9699

Shares 1018

Saves 1920

Link Clicks 3160

ROI 537%