Ugreen Charger

Campaign Brief

The objective of the UGREEN Fast Charger campaign was to promote UGREEN 100W GaN 4-Port Fast Charger's usability in working scenarios and it's functionality. The target audience for this campaign included those who were tech-savvy, working adults who were always on the go, and those that had an existing interest in electronic gadgets.

Our Strategies

Showcase Working Scenarios Create TikTok ads that depict various working scenarios where the UGREEN Fast Charger proves to be indispensable. This could include scenes of busy professionals working at their desks, on-the-go individuals charging their devices in transit, or even remote workers powering multiple devices simultaneously during meetings. Highlight Functionality Demonstrate the functionality of the UGREEN Fast Charger in action. Showcase how it can charge multiple devices at high speed simultaneously, its compact design that makes it travel-friendly, and any unique features that set it apart from other chargers on the market. Influencer Partnerships Collaborate with tech-savvy influencers or content creators on TikTok who resonate with the target audience. Have them authentically showcase the UGREEN Fast Charger in their daily routines or work setups, emphasizing its usability and effectiveness. User-Generated Content (UGC) Campaign Encourage users to create and share their own videos showcasing how they use the UGREEN Fast Charger in their working scenarios. Run a UGC campaign with a branded hashtag to collect and amplify user-generated content, fostering engagement and social proof among the target audience.

Performance Analysis

Reach 28,854

Likes 2,802

Comments 541

Shares 1,247

Saves 468

Link Clicks 1650

ROI 547%