Bake with Yen
Campaign Brief
The objective of the Bake With Yen Christmas campaign was to create awareness for their in-house butter offered, Echte Boter Butter. The goal was to convey that this butter was creamier in texture, buttery and had versatile usages in baking. The target audience for this campaign was mainly bakers or those interested in cooking too.
Our Strategies
Behind-the-Scenes Content
Take viewers behind the scenes of Bake With Yen's kitchen to
showcase the process of making Echte Boter Butter. Highlight
the quality ingredients and craftsmanship that go into
creating the butter, emphasizing its premium and artisanal
qualities. This builds trust and credibility with the target
audience by showcasing the product's authenticity.
Recipe Demonstration Videos
Create TikTok videos showcasing delicious holiday recipes
using Echte Boter Butter. Highlight the butter's creamy
texture and buttery flavor as key ingredients in creating
mouthwatering treats like cookies, cakes, and pastries. This
engages the target audience of bakers and cooking
enthusiasts, demonstrating the versatility of the butter in
various baking recipes.
Influencer Collaborations
Partner with TikTok influencers who are known for their
expertise in baking or cooking. Have influencers create
sponsored content featuring Echte Boter Butter in their
recipes, sharing their personal experiences and
recommendations with their followers. This leverages the
influencers' credibility and reach to effectively reach the
target audience and drive awareness of the product.
User-Generated Content Challenges
Encourage TikTok users to participate in baking challenges
using Echte Boter Butter. Create a branded hashtag challenge
where users can share their own baking creations using the
butter. This not only generates user-generated content but
also fosters community engagement and awareness surrounding
the product.